ARMANDO
LINCOLN LAY
___________________________________________________________
allay@pacbell.net San
Jose, CA 95120
Home: (408) 997-8725
Cell: (408) 757-4160
OBJECTIVE: Product Manager or Program Management position.
SUMMARY: Extensive experience in Program, Product
Management, and Marketing. Specializes in management of products through their
entire life cycle. Worked at Nortel Networks, Beckman Instruments and Amdahl.
Has very strong International background and speaks several foreign languages.
PROFESSIONAL EXPERIENCE:
Dual role in product management and marketing. Handled all product planning, market launches and outbound marketing activities for the InfiniBand (an emerging 10 Gig/sec. Network Protocol) and storage products.
·
Planned and executed
new product rollout for the world’s first InfiniBand 4X protocol analyzer
·
Championed initiatives to form co-marketing and key
strategic partnerships with industry leaders in the InfiniBand Trade
Association
·
Lead company effort to participated in Industry compliance
and interoperability “PlugFest(s)”
·
Conducted market
research in the iSCSI, IP/IB SANs and Fibre Channel storage markets.
·
Represented company in
Industry effort that resulted in Interoperability Demo that was displayed at
IDF, N+I, IB Solutions Conference and various other exhibitions
NORTEL
NETWORKS Inc, Santa Clara, CA 1998
- 2001
Product Line Manager, Optical Ethernet
Initiative (1999 – 2001)
Managed 3
Major Product Lines for Nortel Networks with revenues ranging from $5M to $20M
each per quarter.
·
Performed market research, competitive analysis and set
differentiation strategies.
·
Defined product roadmaps, next generation product
opportunities and secured funding.
·
Managed new hardware & software products through the
development process.
·
Developed product marketing support plans, white papers,
localization and, demand & sales support tools for direct/channel domestic
and international markets.
·
Defined “Power Over LAN” solution for IP Telephony
(IEEE802.3af).
·
Championed cross-divisional initiative to define the Nortel
Voice and Data Architecture.
·
Managed OEM product and technology development relationships
with Intel and NEC.
New Product
Introduction (NPI) Program Manager, Enterprise Products (1998 – 1999)
Dual role in NPI process development
and program managing new product introductions
·
Planned, organized and managed development of major ATM and
Ethernet switching products and features through the NPI process.
·
Developed 3-D Model of the NPI process (A graphical tool
that identifies deliverables for each function and phase of the development
process)
·
Chaired NPI Council meetings and served as consultant on
Process Development.
·
Synchronized “Solutions Level” integration activities with
other divisions and groups.
BECKMAN INSTRUMENTS INC., Palo Alto, CA 1990 - 1998
Strategic Product
Planning Manager (1995 to 1998)
·
Conducted face-to-face world-wide market survey (20 Countries, 200 Customers)
·
Defined strategic direction, product requirements, MRD, PRD
& SRD and business cases for next generation products based on lessons
learned from the survey.
·
Served as Project leader and champion for the development of
a Lab Automation hardware & software solution for Blood Banking and
bio-pharmaceuticals.
Product/
Project Manager (1990 – 1995)
Set-up a
Strategic Alliance with a state owned Enterprise in Hunan, the People’s
Republic of China for local manufacturing and sourcing of components in China.
·
Negotiated with the Ministries and local leaders
representing Beckman on business, technical and logistical issues. Fostered
long term business relationships.
OTHER PROFESSIONAL EXPERIENCE:
AMDAHL
CORPORATION, Sunnyvale, CA, Project
Manager/Staff Industrial Engineer
ATARI INCORPORATED, Sunnyvale, CA, Senior
Industrial Engineer
MEMOREX
CORPORATION, Santa Clara,CA, Senior
Manufacturing Engineer
NORTHERN TELECOM, INC.
Santa Clara, Process
Engineer
EDUCATION:
Master
of Business Administration, University of Phoenix
Bachelor
of Science, Industrial Engineering, Lamar University, Beaumont, Texas
Bachelor of
Science, Industrial Technology, Lamar University, Beaumont, Texas
·
Honors: Who’s Who in
American Colleges & Universities
Alpha Pi Mu Industrial Engineering Honor
Society
Associate in Arts, Electronics
Technology, College of San Mateo,
San Mateo, CA
·
Honors: Scholarship
from the Institute of International Education (I.I.E.)
OTHER TRAINING AND
SKILLS:
Internetworking with TCP/IP,
InfiniBand
Carrier Ethernet Switching
Web-Hosted Services & Content
Switching (L4 – L7)
Voice Over IP (VoIP) ; Quality of
Service (QoS); DiffServ
Wireless Internet (2.5G,3G)
Network Management (OIT,SNMP)
Fiber to the Home (FTTH), Last Mile
Broadband Solutions
Experienced user of Excel, Word,
Lotus, MS Project, PowerPoint
LANGUAGES:
Chinese (Cantonese
& Mandarin), Spanish, English and Japanese.